Design Research on improvements to Bike Sharing Services

Recent

STBY has used film over the past years to explore and understand the people and situations that innovation teams design for. This project website gives a rare insight in how we do that, as almost all of our work is hidden behind non-disclosure agreements. To be able to share a glimpse of our way of working, STBY intern Izaskun Bilbao and creative director Bas Raijmakers initiated a demo project to …

Compilation film – EDUCATION

Compilation film – CLAIMING YOUR SPACE

Compilation film – FAMILIARITY WITH THE ENVIRONMENT

Compilation film – VISIBILITY

Participant 3: JOHN

Participant 2: ENRICO

Participant 1: NAIARA

FAMILIARITY WITH THE ENVIRONMENT cluster

EDUCATION cluster

CLAIMING YOUR SPACE cluster

VISIBILITY cluster

Clustering 2

Clustering 1

Recruitment

Hello,

I’m Izaskun, an intern at the design research agency STBY (www.stby.eu). The work we do focuses on uncovering insights from people’s everyday lives, and I’m now trying to start an internal project looking at bicycle safety. I’d like to focus on the Barclays Hire scheme, and how people go about ensuring their safety when using these bikes. I’d really like to find some users of the service who’d …

Situation maps

 

 

 

 

 

 

 

Situation map template

 

Script v3

INTERVIEW SCRIPT

Explain who we are. What this is about. What will happen with the data

 

Intro (15-20mins)

Tell me a bit about yourself:

What do you do?
How long have you been living in London?
When did you start riding on bike? WHY? (motivation to ride)
Do you have your own bike?

 

When did you start using the Barclays Bikes?
Why did you decide to use the Barclays Bikes system?

- Which kind of Barclays Bike user are …

Script v2

INTERVIEW SCRIPT

Intro

Tell me a bit about yourself:

What do you do?
How long have you been living in London?
When did you start riding on bike? WHY? (motivation to ride)
Do you have your own bike?

 

When did you start using the Barclays Bikes?
Why did you decide to use the Barclays Bikes system?

- Which kind of Barclays Bike user are you? (Member or casual user)

In which situations do you use the Barclays bikes? …

Script v1

INTERVIEW SCRIPT

Intro

Tell me a bit about yourself:

What do you do?
How long have you been living in London?
When did you start riding on bike? WHY? (motivation to ride)
Do you have your own bike?

 

When did you start using the Barclays Bikes?
Why did you decide to use the Barclays Bikes system?

- Which kind of Barclays Bike user are you? (Member or casual user)

In which situations do you use the Barclays bikes? …

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