..business renewal, innovation strategy and customer insights.

Services

Cutting edge innovation tools

GIG offers powerful yet practical and straightforward tools for building innovation best practices — from the first steps of assessing current innovation capabilities and emerging needs, to clarifying customer insights, mapping innovation and business strategy, mapping service elements for a given project or initiative, and building a disciplined innovation system within your organization and across alliances.

The Service Framework
A Service Framework is a visual map of everything that happens between you and your customer in your idea. How do they get to know you, how do they engage with your idea and ultimately become champions of it. This holistic overview allows you to detail how different people and teams in your company will have to collaborate to make an idea reality.

Customer insights
Ethnographic interviews bring the deep expertise of social research into the innovation process. Everybody can hold a conversation, but few people do a successful in-depth ethnographic interview that uncovers unmet needs and opportunity spaces. Learn from expert ethnographers how to interview, recruit and document. Listen to tips and tricks from the field. Experience how it is to go out and explore the perspective of your customers. Bring the customer into the heart of your everyday business.

The Rapid Idea Improvement Session
Rapid Idea Improvement Session (RIIS) is one of the most important innovation best practices. A RIIS provides a forum for exploring and optimising the value of new ideas through free-flowing, cross disciplinary dialogue. A RIIS offers innovators a way to access the genius of their colleagues, enhance organisational transparency, and guide the flow of resources. Participants in the workshop will experience a RIIS and have the opportunity to work on innovative ideas that could drive their organisation’s growth.

CO-STAR
CO-STAR provides a framework for crystallizing your thinking and a vehicle for enhancing the potential of your innovative ideas through constructive dialogue.  CO-STAR is our unique formula for developing compelling value propositions.  It provides the critical few questions you need for reducing risk while optimizing the value of your idea.  All ideas have some merit, but it through the disciplined application of CO-STAR that you will discover the true value of your thinking.
o   Who is the intended Customer and what is their unmeet need?
o   What is the full potential of the Opportunity?
o   What is your proposed Solution for capturing the opportunity?
o   Who needs to be on the Team to ensure the solution’s success?
o   What is your competitive Advantage over the alternatives?
o   What Results will be achieved from your solution?

ValueSTEP Online Innovation Survey
To most efficiently develop the full potential of your innovation capabilities, it helps to know what is already working and what is not. What are your current innovation strengths and weaknesses compared to best practices? EDG’s ValueSTEP Innovation Survey helps you track 16 Innovation Success Factors that separate the peak performers from the serendipitous innovators.

ValueSTEP is a useful tool for setting your innovation baseline and regularly measuring capabilities as your enterprise builds its innovation competence. Download *pdf on ValueSTEP.

Co-creation workshops
Open innovation is an approach that welcomes the perspective of customers into the innovation process. The exchange of experiences with customers in open innovation workshops can be a very effective source of inspiration for your innovation team. In order to succeed, the interaction between the innovation team and the customers needs to be carefully guided.

Lead User Research
Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming the dominant reference point for strategy and innovation. Where better to start than with the innovators among your customers? Based on ethnographic methodologies such as contextual inquiry we visit lead users at their work or their homes to find out what their needs are, and possibly what suggestions they might have for solutions to meet these needs.

Open Innovation
Open innovation is an approach that welcomes the perspective of customers into the innovation process. The exchange of experiences with customers in open innovation workshops can be a very effective source of inspiration for your innovation team. In order to succeed, the interaction between the innovation team and the customers needs to be carefully guided. As The Innovation Partners, STBY (together with Radarstation and EDG) offers a highly skilled and experienced to team for this.

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