STBY has used film over the past years to explore and understand the people and situations that innovation teams design for. This project website gives a rare insight in how we do that, as almost all of our work is hidden behind non-disclosure agreements. To be able to share a glimpse of our way of working, STBY intern Izaskun Bilbao and creative director Bas Raijmakers initiated a demo project to illustrate how we use film. Of course STBY tailors every project to the research question a client has, but the pioneering approach to filmmaking for design is always present, as this demo project shows.